Look alive, Homer — there’s a new dealership in town.
Homer Motorsports celebrated its grand opening last week with a ribbon cutting facilitated by the Homer Chamber of Commerce. Community members in attendance browsed the dealership’s selection of boat engines, all-terrain vehicles, utility vehicles and snowmachines by Mercury Marine, Polaris, Suzuki and Suzuki Marine.
That’s not all Homer Motorsports offers — the dealership also has a service department and carries an extensive selection of parts and accessories.
Located off of East End Road, Homer Motorsports is the brainchild of co-owners Eric Engebretsen, Brad Conley and Nick Titus, each of whom is involved in Homer’s marine or motorsports industries. Engebretsen owns Bay Weld Boats; Conley is his general manager at Bay Weld, as well as the owner/operator of Coldwater Alaska; and Titus owns Peninsula Powersports in Soldotna.
Conley said the conversation started last year with the idea of selling Suzuki outboard motors and developed from there.
“What really was the catalyst for all of this was that the local Polaris dealership shut down…. Homer Saw and Cycle had been kind of a mainstay in Homer for years,” he said. “Polaris was very motivated not to let too much time go by, and that was really where everything connected.”
He, Engebretsen and Titus sought to create a balanced business model by meeting seasonal demand for outboard motors, tapping into the existing local Polaris market and offering other inventory for sale.
Looking forward, Conley said some of their long-term plans include bringing in additional brands, possibly expanding the shop space and hiring additional staff.
“The real value of what we do, whether it’s Bay Weld or Coldwater or Homer Motorsports, (is) provide jobs,” he said.
Conley thanked the community and the chamber on behalf of all three co-owners for their support during last week’s grand opening.
“You never really know until you’re standing there what the community thinks,” he said. “We had a huge turnout, so that was a really big deal for us.”
Learn more about Homer Motorsports online or follow them on social media.
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