By Jake Dye

For the Homer Independent Press

Only a couple of weeks after a superior court judge blocked the Homer Chamber of Commerce from distributing the bulk of its 2026 visitor guides, modified copies are being made available.


In an update to Homer Chamber of Commerce members, shared with the Homer Independent Press by executive director Brad Anderson, he writes that “a portion” of the original guides blocked by court order have been satisfactorily modified. 

Superior Court Judge Bride Seifert last month ordered that roughly 40,000 of the 50,000 copies of this year’s visitor guide — a 92-page publication distributed around the state and beyond in an effort by the chamber to market Homer to visitors — could not be circulated. That’s after Land’s End Resort owner Jon Faulkner sued the chamber and one of the advertisers in this year’s guide over a photo he says represents his property.

The photo in question, depicting a set of condominiums that includes some formerly owned by Land’s End Resort but now managed by Lakeshore Lodging, is used in ads in the original guide by both Land’s End and Lakeshore. 

Faulkner at a hearing on April 9 said the image has been used repeatedly in Land’s End marketing since 2010 and is relevant even though he no longer owns the structures within because it helps visitors imagine the experience they might have while staying at his property.

Reached by email on Wednesday, Faulkner declined to comment on the modified guides. 

Seifert ordered that the guides not be circulated until Lakeshore’s ad could either be replaced within the guide or the entire guide reprinted. The cost of either remedy would be equally shared between the chamber, Land’s End and Lakeshore Lodging.

The result is a mixture of both remedies, as 5,000 guides have been modified with new ads placed inside — pasted over top of the Lakeshore Lodging ad. The bulk of the guides will be sent to Anchorage to be circulated, Anderson wrote, while the remaining guides will “meet our distribution needs until the reprinted guides arrive.”

At the April 9 hearing, Anderson said he expected it would take up to three months to get new guides printed and delivered, but in this week’s statement he says they should be here within the next three to five weeks.

Until they arrive, the modified guides will be available at the Homer Chamber of Commerce Visitor Center. The remaining original guides will be “responsibly recycled.”